Advertising has always been a great boost for products and services to move faster. Outdoor advertising has gained increasing importance with enhanced visibility and appeal, and among them bus advertising has been found to be particularly impact.Bus advertising has a charm and importance since it reaches out to people rather than wait for them to reach it. While billboards and signage’s are only directed at those who pass by the location, buses offer much more coverage since they move around and find thousands of people exposed to it on a continual basis. Buses are very useful tools to advertise on since they are large, and help you make a big and lasting impression.Bus advertising has become extremely popular. For advertisers, it is a wonderful way to get the company, brand and products out to the public and offer more coverage. For the corporation, it is a good way for them to earn some incremental revenue from the advertisements displayed.There are several things that must be remembered when you plan for bus advertising. Apart from its scope, its restrictions must also be kept in mind. The most important thing you should know is that although so many people can be targeted, they will only be exposed to the advertisement fleetingly. Only a few seconds are available to make an impact, and therefore, the advertisement must be modified accordingly.There are several advertisements on buses today, and many of them do go unnoticed. To make an initial impact of grabbing attention, it is important that the advertisement be bold and attractive. Loud and striking colors get noticed better and can help give you the first edge. There are several advertisements which are in colors that blend with the bus and are most often ignored.An important thing to know is that you should keep the message as bold as possible. Use large figures and motifs which can be noticed easily. With so many stimuli exposed to them, people are less likely to strain themselves to see small figures and detail. The same goes for your text as well. Avoid very complex styles. Stick to basic fonts in large sizes so they get noticed.When you are planning for bus advertising, ensure that you have a good message to be conveyed. Given that you are using such an effective medium, try and make the most of it. A well worded and presented bus advertisement makes a lasting impact and has a better recall which is sure to take you a long way.